Social Media Marketing (SMM) is the practice of using social media platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok to promote a brand, product, or service. It involves content creation, audience engagement, paid advertising, influencer collaborations, and analytics tracking to drive brand awareness and customer interaction.

SMM helps businesses connect with their target audience, increase website traffic, and boost conversions through organic posts and paid ads. With the right strategy, social media marketing can enhance brand loyalty and generate significant business growth.