Mobile marketing is a digital marketing strategy that targets users on their smartphones, tablets, and other mobile devices through various channels. It focuses on delivering personalized, location-based, and real-time content to engage users effectively.

Key Mobile Marketing Strategies:

📱 SMS & MMS Marketing – Sending promotional texts or multimedia messages.
📱 Mobile Apps & Push Notifications – Engaging users through app-based marketing.
📱 Mobile-Friendly Websites – Ensuring a seamless user experience on mobile devices.
📱 In-App Advertising – Displaying ads within mobile applications.
📱 QR Codes & Location-Based Marketing – Driving engagement with scannable codes and geofencing.
📱 Voice Search Optimization – Adapting content for voice-activated searches (e.g., Siri, Google Assistant).

Popular tools for mobile marketing include Google Ads, Facebook Ads, SMS marketing platforms, and mobile app analytics tools. With the rise of mobile usage, businesses can reach their audience anytime, anywhere, enhancing engagement and conversions.