Email marketing is a direct digital marketing strategy that involves sending emails to prospects and customers to promote products, services, or brand updates. It helps businesses build relationships, nurture leads, and drive sales through personalized messages, newsletters, promotions, and automated campaigns.

Key components of email marketing include:
Subscriber List Management – Building and segmenting email lists for targeted messaging.
Engaging Content – Creating compelling subject lines, visuals, and copy.
Automation & Drip Campaigns – Sending scheduled emails based on user behavior.
A/B Testing & Analytics – Measuring open rates, click-through rates (CTR), and conversions for optimization.

Popular email marketing platforms include Mailchimp, HubSpot, Constant Contact, and Klaviyo. When done right, email marketing offers high ROI and strengthens customer loyalty.