Influencer Marketing

Influencer marketing involves collaborating with social media influencers, bloggers, or content creators who have a strong following to promote products or services. These influencers can be celebrities, industry experts, or niche content creators who engage with their audience through sponsored posts, product reviews, unboxings, and brand partnerships. This strategy builds trust and drives brand awareness through authentic recommendations.

Affiliate Marketing

Affiliate marketing is a performance-based marketing strategy where businesses reward affiliates (publishers, bloggers, influencers) for driving sales or traffic using a unique tracking link. Affiliates earn a commission per sale, click, or lead generated through their promotion. Popular platforms for affiliate marketing include Amazon Associates, ShareASale, and Rakuten Marketing.

Both strategies are cost-effective, leveraging third-party credibility to increase reach and conversions.